Health equals

Don’t Panic

In March 2023 Don’t Panic helped Health Equals launched their first campaign: Lives Cut Short. The aim was to call attention to the inequalities in life expectancy across the UK. The number of years we can expect to live is shaped by the world around us, from good-quality homes, to stable jobs and neighbourhoods with green space and clean air.

My Role - The creation of multiple assets (5 baby images x 35 life expectancy locations) and supplied for various medias and uses.

• High-end retouching / colour management
• OOH Print and Digital advertising
• Social Media content / assets