Don’t Panic Partners

DPP was tasked to take the New York state of mind across the bridge to Brooklyn with a new development on one of Brooklyn’s most prominent parkside properties - where Manhattan living is replicated in a stylish Great Gatsby-era building.

Over a 3 year period Anagram produced all branding elements across digital and print channels including; Brochure, website, brand films, marketing suite, advertising, hoarding and floorplans.

• Motion Graphics
• Creative Artwork
• Image Colour Management
• Retouching
• Illustrations
• Website
• On-line & Off-line Advertising
• Print Management (printed UK - delivered to USA)

Anagram

The concept of the brand was to tell a very human story - using the personal words of the people behind the place.

I helped deliver all branding elements across digital and print channels including; Brochure, website, brand films, marketing suite, advertising, hoarding and floorplans.

• Motion Graphics
• Creative Artwork
• Image Colour Management
• Retouching
• Website
• On-line & Off-line Advertising
• Print Management

Don’t Panic Partners

Working with MHI, DPP created a strategically-led brand for the newly combined INNSiDE by Melia & Sol Beach House. Communicating a single compelling message about a varied collection of hotels. This was brought to life through a communications positioning – Stay Curious. The work reflected both the consistent and the curious elements of the brand through a visual identity and graphic brand elements that playfully nudges our audience with thoughtful touches as they travel the world.

• Extensive brand guidelines including:
- Signage
- Brand guidelines
- Colours
- Asset usage
• Creative artworking
- Guidelines
- Templating
- Merchandise
- Campaign roll-out
• Photoshoot retouching

Anagram

XO is a collection of eight unique apartments in the heart of Stoke Newington. A celebration of raw interior materials and sculpted exterior design, the building weaves a story of craft and sustainability.

Working closely with Artform and the interior designers at Scenesmith, the commissioned brand imagery references the warm, characterful and high-quality materials used within the development. Using these, together with a styled TOV, premium illustrations and high end materials - a simple but effective marketing brand was created.

• Creative Artwork
• Iso Illustrations / Floorplans
• Image Retouching
• Motion Graphics
• Print Management

Dont Panic Partners

DPP was given the unusual brief to brand an immersive experience that explores an activity you can’t see and only experience alone – Sleep. The new immersive theatre experience from Somnai is an ambitious augmented-reality show debuting in Clerkenwell, North London. The campaign rolled out across London in in press, OOH, Digital, social media and in film.

• Creative artworking
– Campaign guidelines
– OOH/DOOH & online advertising
• Motion Graphics
• Photoshoot retouching
• Print management

Heavenly London / Branding Agency

51 Jay is a property rooted in the character and local history of an industrial past. Heavenly chose to champion the unique and authentic spirit of the area and the building through the eyes of the people who truly live and work there. The task was to create a brand that could showcase a unique building and a unique community.

• Creative artworking
– Brochure
– Sales Suite
– Hoarding
– Merchandise
– Website
• Studio management
• Quality control
• Print management and press-passing
• Hoarding management / artworking

Anagram

To support the branding of Prospect Park West – a ten-story building, which overlooks Grand Army Plaza and the western edge of Brooklyn’s backyard – A collection of illustrations was created to show the numerous amenities that come with an apartment within PPW.

EBRD

Over the last 4 years I have delivered EBRD‘s (European Bank for Reconstruction and Development) yearly Donor Report. Within the Financial Service Sector, these tasks include rebranding and editorial design of 150+ page on-and-offline documents.

• Creative Artwork
• Image Colour Management
• Iconography

Don’t Panic Partners

Boston Properties wanted a campaign to promote Dock 72 – New York’s latest state-of-the-art workplace.

Don’t Panic Partners decided to start at the beginning, with an invitation to the building’s launch event - literally made of steel - shaped like Dock 72 itself and inspired by its urban and modular architecture. By following a link printed on their invitation, the brokers were directed to a secret website, where they had access to exclusive content showcasing the benefits of the development and keeping them hooked, up to the big launch. This was later followed up with a teaser film and a printed brochure which focused more on Dock 72, and all its great features.

• Creative artworking
– Steel Invite
– Brochure
– Marketing Suite
• Print management

BD Network (London)

BD was Peugeot’s below-the-line agency, marketing new product launches. This involves everything from design, photography and marketing which is distributed to every European Peugeot dealership.

• Initial pitch visualisation
• Creative artworking
- Brochures
- Events
- In-store POS and collateral
- OOH advertising
• High-end Photoshoot retouching
• Studio management
• Quality control
• Print management

The Forest Road Team – Hackney Town local Brewery – got Don’t Panic involved to create a range of cans for their craft beers which reflected their ‘beer for drinking’ approach.

• Creative artworking
• Production management

Don ‘t Panic Partners

The FEC wanted DPP to turn a neighbourhood (Manchester’s newest residential development, a whopping 756 homes set around Angel Meadows) into the next must-see, do and visit destination. We decided to encourage the local community and international investor crowd to ‘think sideways’ by developing a brand strategy and visual identity that put the local area at its very heart.

The visual identity unified both the striking architecture of the buildings, contrasted with the verdant, organic feel of Angel Meadows. This was showcased by a film, brochures, an exhibition, a website and social media posts.

• Initial pitch visualisation
• Creative artworking
- Brochure
- Sales Suite
– OOH & online advertising
- Hoarding
- Merchandise
• Photoshoot retouching
• Website assets
• Merchandising sourcing
• Print management
• Production management

1 River Park

Anagram

Proudly reflective of the next Brooklyn aesthetic, 1 River Park is inspired by the fluidity of water, the striking silhouette embraces flowing lines and curvaceous terraces. To help launch the building’s unrivalled location anchoring the New Brooklyn Waterfront, a digital campaign was run in Brookfield Place (a massive shopping center in Manhattan). Utilising the brands fun, energetic and punchy messaging, 8 different digital OOH adverts were created, promoting the closeness (10 MINUTES FROM) of the development and their unique amenities.

• Digital OOH
• After Effects

Don’t Panic & Don’t Panic Partners

As part of the Too Much Information campaign by Don’t Panic. DPP developed the name, identity and campaign to get people with autism portrayed accurately in film. When something’s missing the whole picture changes, so we created a brand that literally cut out vital parts of the story.

Initially we helped promote their annual Film and Media awards with their marketing via posters, social media and the event program. We followed this up by creating an Identity Style Guide and Asset Pack, enabling the client's own internal creative team to continue the campaign roll out.

• Creative artworking
- Invite
- Brochure
- Launch event
- Digital advertising
- Social Media)
• Brand assets creation
• Print management

Don’t Panic Partners

In November 2017, Amazon's Prime Video had just increased it's local language programming in Europe, and wanted to get the word out about it, across OOH, and social. Don’t Panic Partners created an own-able design system which promoted the rich and original content in a bold and engaging way, utilising the new Prime Video brand assets. Each advert format adopted this design system structure, A simple half and half image/copy split created consistency throughout, building brand awareness. This campaign has been rolled out across multiple locations throughout Europe.

• Creative artworking
– Digital and print OOH advertising
– Templating
• Assets retouching
• After effects animation
• Print management

Don’t Panic Partners

With space in London at a premium and affordable spaces towards the ‘smaller’ end of the market unremarkable, Paradigm Land needed a new living concept to inspire a generation of non buyers, to make their first purchase.

With the product and proposition ‘Everything You Need, Nothing You Don’t’ clearly defined, the brand needed a name – APT. The simple abbreviation of apartment down to its fewest essential elements. A warm but clean tech focused identity was designed to help Paradigm cut through the all to familiar property marketing fluff to deliver the brands message.

• Creative artworking
- Brochure
- Sales Suite
- Hoarding
- Merchandise
• Photoshoot retouching
• Merchandising sourcing
• Print management
• Production management

Calling Brands

Calling Brands helped Holiday Inn and Holiday Inn Express differentiate their service propositions by creating two related but distinctive identities. The new identity, behaved more consistently in their brand communications
whilst maintaining two clear and distinct brands for the foreseeable future.

• Extensive brand guidelines including:
- Brand guidelines
- Colours
- Asset usage
• Creative artworking
- Guidelines
- Templating
Notional executions creation

The XPRIZE Foundation runs large scale competitions around the world to help solve the world’s challenges. Each of these prizes create industry-changing technology that brings us to a better, safer and more sustainable world.

Using their new, modern, expressive brand, I helped create their online corporate literature which accompanied these events.

• Creative Artwork
• Infographics
• Workflow
• StyleSheets

Heavenly London (London)

88 & 90 Lex is the coupling of two buildings in the heart of Manhattan’s fashionable Gramercy neighbourhood. Heavenly was tasked with creating a complete brand to help celebrate their two distinct styles – pre-war and post modern – delivering across multiple touch points.

• Creative artworking
- Brochure
- Sales Suite
- Hoarding
- Merchandise
• Photoshoot retouching
• Merchandising sourcing
• Website assets
• Motion graphics
• Print management (printed UK - delivered to USA)
• Production management

Don’t Panic & Don’t Panic Partners

Don’t Panic & DPP worked with Amazon to launch their biggest release of the year, Tom Clancy’s Jack Ryan. Amazon was bringing the well-loved action hero to the small screen and wanted an eye-catching campaign which would get them plenty of reach, renew interest in the Jack Ryan franchise, and get people tuning in on Amazon Prime.

DPP developed a creative concept that asked our audience to solve intriguing puzzles, to see whether they were cut out for life in the CIA – ‘How Jack Ryan Are You?’`. These allowed us to capture our audience’s attention – then keep it for the duration of their commute. And then we backed these up with action-packed placements to inspire a little excitement.

The campaign was rolled out across billboards, print, and transit networks throughout Europe. From projection-mapped billboards in Milan, to newspaper cover wraps in the UK and France.

• Creative artworking
- Digital and print OOH advertising
- Templating
- 50+ Amazon locker facia
• Assets retouching
• Image creation
• After effects animation
• Print management

BD Network (London)

Diet Coke wanted to ‘own‘ lunch time in London, and in an effort to get people out and about rather than sitting huddled around their desks, BD Network created the ‘Do Lunch’ concept. The campaign ran as a series of adverts, promotions and in-store POS. It was the first time that Diet Coke allowed changes to their iconic identity.

• Creative artworking
- Campaign style guide
- OOH advertising
- In-store POS
• High-end product retouching

BD Network (London)

BD Network helped soft drinks company Fanta launch its biggest on-pack promotion in a tie-up with lastminute.com. The promotional competition was carried on more than 100 million packs across over 50 different Fanta pack variants and was supported by in-store marketing and television advertising. Packaging artwork / In-store POS.

• Creative artwork
– On pack artwork
– In-store POS
• Campaign style guidelines
• Studio management
• Quality control

Don’t Panic Partners

Don’t Panic were asked to develop a brand that would not feel alien to its location and change people’s perceptions of property developments in Hackney.

Monohaus – a new ‘lifestyle hub’ of 47 flats, offices, shops and a gym – was created by avoiding a manufactured marketing approach. We took a black and white look at the world with the Monohaus branding, capturing colourful characters of Hackney in all their authentic glory.

MY ROLE:
• Creative artworking
- Brochure
- Sales Suite
- Hoarding
- Merchandise
• Photoshoot retouching
• Merchandising sourcing
• Print management
• Production management

Heavenly (London)

For Battersea Power Station, Heavenly needed to help sell 254 luxury homes and set the tone for the wider brand development. The idea ‘Live Original’ united the adventurous target buyer with the existing iconic building whilst also helping to paint a vision for the future.

• Creative artworking
- Brochure
- Hoarding
• Photoshoot retouching
• Merchandising sourcing
• Print management
• Production management

PDH Creative Services

Simply Packaging was established in December 2005, and is a state-of-the-art manufacturing company based in Malaysia. Their UK base – Essential Packaging – was formed in 2010. Same company and ethos but with different names and identities. The challenge was to create a modern brand identity for both companies, which worked on their own and also when both companies are seen together.

• Brand creation
• Creative artworking
- Asset creation
- Brand guidelines
• Motion graphics
• Print management

BD Network (London)

BD Network helped Coors launch Worthington 1744, their only strong brand in the premium real ale sector. Using 1744’s rich heritage of the Worthington family, a brand awareness campaign was delivered using sector specific press and in-bar media.

• Creative artworking
- Campaign style guides
- Templates
- OOH advertising
• Product shoot retouching